LOM Suite
Augmented Reality Virtual Try-On for Fashion Retail
02 / 13
FashionTech · AR · Virtual Try-On
Overview
LOM eShop is an augmented reality application that lets shoppers virtually try on clothing before they buy. Using the device camera, customers can view and interact with true-to-scale 3D models of fashion items — dresses, blazers, and more — rendered in real time in AR directly over their own image. Shoppers can switch between colors and style variants instantly, experiencing how a garment looks and moves on them without stepping into a fitting room. Built for the Laws of Motion brand, LOM eShop bridges the gap between online browsing and the in-store try-on experience, reducing hesitation, increasing purchase confidence, and cutting return rates.
Industries
Key Features
- Live AR try-on via device camera — no app switch required
- True-to-scale 3D garment rendering overlaid on the user
- Real-time color and style variant switching
- Support for dresses, blazers, and multiple clothing categories
- Smooth AR interaction with natural body movement tracking
- Reduces purchase hesitation and product return rates
- Seamless integration with fashion e-commerce platforms