AI Platform · FashionTech
Laws of Motion AI
Generative AI layer for fashion retail — combining a style quiz engine, image-based product discovery, and smart analytics to drive personalised recommendations and higher conversion.
Project Overview
Laws of Motion AI is an intelligent platform layer built on top of the Laws of Motion retail ecosystem, bringing Generative AI and machine learning directly into the customer journey. The platform features a style quiz engine that learns a shopper's aesthetic preferences, body type, and occasion needs — feeding this into an LLM-driven recommendation engine that surfaces the most relevant products in real time. Alongside the quiz, a computer vision–powered image AI allows customers to upload reference images and receive curated matches from the catalogue. Smart analytics track preference patterns across the customer base, giving the brand team actionable insight into trending styles, emerging demand signals, and individual shopper behaviour — enabling both personalised marketing and smarter inventory planning.
Outcomes
Embedded an AI intelligence layer across the Laws of Motion retail experience — driving higher conversion through hyper-personalised style recommendations and AI-powered product discovery.
Technologies
- Generative AI
- LLM
- Computer Vision
- Image AI
- Quiz Engine
- Recommendation Engine
- Smart Analytics